Marketing is not sales. How
many of you have heard that! Its a whole lot more than just sales. If
you are planning to be in the industry, or run your own business then
this course will equip you with the necessary marketing skills you're
going to need. If you just want to sell yourself...well, lets just say
that's a different course altogether.
This
course is for the bright stars and thinkers of tomorrow. If you are
thinking of entering the industry and want to be recognised quickly for
your talents, then this is the course you want to have under your
belt. It's the beginning when it comes to building yourself as a
brand.
In this
industry, it's not what you know, it's who you know that makes the
difference. Sitting this course at a college is far less likely to
give you the opportunity to immerse yourself into the content via a
community of like minded individuals. This is why when you sign up
with us you get to be part of a much larger community of people already
in the industry. You can choose to market yourself to your industry by
immersing yourself in our community or... you'll be selling yourself
harder from the outside of our community.
Who is This Course for?
The
Certificate IV in Advertising is a practical way to gain knowledge and
skills which lead to a range of entry-level careers in advertising.
- Research Assistants
- Direct Marketing Assistants
- Public Relations Assistants
- Account Coordinator s / Executives
- Traffic Coordinators
The course outline, core topic and their electives are listed below
If
you don't know anything about marketing then this is a great place to
get started. If you already have some knowledge it would be an
opportunity to revise the content which is current and relevant to
current practices :
1. Make a presentation
BSBCMM401A
This
unit covers the performance outcomes, skills and knowledge required to
prepare, deliver and review a presentation to a target audience.
2. Profile the market
BSBMKG401B
This
unit describes the performance outcomes, skills and knowledge required
to profile a target market or market segments in accordance with a
marketing plan and to develop market positioning strategies.
3. Analyse consumer behaviour for specific markets
BSBMKG402B
This
unit describes the performance outcomes, skills and knowledge required
to analyse consumer behaviour to target marketing to specific markets
and specific needs.
4. Conduct market research
BSBMKG408B
This
unit describes the performance outcomes, skills and knowledge required
to conduct market research using interview and survey methodologies
(not specialist statistical design and analysis) and to report on
findings.
5. Produce complex business documents
BSBADM402A
This
unit covers design and development of business documents using complex
technical features of word processing and/or desktop publishing
software.
6. Develop and use complex databases
BSBADM403A
This unit covers the use of database software to complete business tasks and produce useable complex documents.
7. Manage budgets and financial plans
BSBFIM501A
This
unit describes the performance outcomes, skills and knowledge required
to undertake financial management within a work team in an
organisation. This includes planning and implementing financial
management approaches, supporting team members whose role involves
aspects of financial operations, monitoring and controlling finances,
and reviewing and evaluating effectiveness of financial management
processes in line with the financial objectives of the work team and
the organisation.
8. Design databases
BSBITA401A
This
unit describes the performance outcomes, skills and knowledge required
to design and develop a database (including queries, forms and reports)
to meet a defined need using existing data.
9. Create and use databases
BSBITU301A
This
unit describes the performance outcomes, skills and knowledge required
to create simple two table relational databases with reports and
queries, for the storage and retrieval of information.
10. Implement and monitor environmental policies
BSBCMN413A
This
unit covers the implementation and monitoring of the organisation’s
environmental policies and procedures as an integral part of the
organisation’s business program. Those who work or who expect to work
in a supervisory capacity would be advised to undertake this unit. It
could also be useful for small business.
11. Undertake marketing activities
BSBCMN414A
This
unit covers the planning, implementation, management and review of
basic marketing and promotional activities. This unit covers general
and basic marketing and promotional activities that do not require
detailed or complex planning or implementation. It could be undertaken
as part of a broader role of a person in a small enterprise, or as part
of a marketing plan for a larger enterprise.
12. Monitor a safe workplace
BSBOHS407A
This
unit describes the performance outcomes, skills and knowledge required
to implement and monitor the organisation’s occupational health and
safety (OHS) policies, procedures and programs in the relevant work
area to meet legislative requirements.
13. Develop product knowledge
BSBPRO401A
This
unit describes the performance outcomes, skills and knowledge required
to develop product knowledge in preparation for the sales process.
14. Establish networks
BSBREL401A
This
unit describes the performance outcomes, skills and knowledge required
to develop and maintain effective work relationships and networks. It
covers the relationship building and negotiation skills required by
workers within an organisation as well as freelance or contract workers.
15. Build client relationships and business networks
BSBREL402A
This
unit describes the performance outcomes, skills and knowledge required
to establish, maintain and improve client relationships, and to
actively participate in networks to support attainment of key business
outcomes.
16. Analyse and present research information
BSBRES401A
This
unit describes the performance outcomes, skills and knowledge required
to gather, organise and present workplace information using available
systems.
17. Identify risk and apply risk management processes
BSBRSK401A
This
unit describes the performance outcomes, skills and knowledge required
to identify risks and to apply established risk management processes to
a subset of an organisation or project’s operations that are within the
person’s own work responsibilities and area of operation.
18. Identify sales prospects
BSBSLS402A
This
unit describes the performance outcomes, skills and knowledge required
to identify of potential sales prospects through application of
prospecting methods.
19. Present a sales solution
BSBSLS403A
This
unit describes the performance outcomes, skills and knowledge required
to present a sales solution, which responds to the specific buying
needs of the client.
20. Secure prospect commitment
BSBSLS404A
This
unit describes the performance outcomes, skills and knowledge required
to use sales processes associated with securing prospect commitment to
proceed with a sale.
21. Support post sale activities
BSBSLS405A
This
unit describes the performance outcomes, skills and knowledge required
to attend to post sale activities that build and strengthen the
partnership between a salesperson and the client, and enhance the
prospect of future sales.
22. Self-manage sales performance
BSBSLS406A
This
unit describes the performance outcomes, skills and knowledge required
to self-manage sales performance through establishing an individualised
sales plan, and through managing stress, time and sales related
paperwork.
23. Establish legal and risk management requirements of small business
BSBSMB401A
This
unit describes the performance outcomes, skills and knowledge required
to identify and comply with the regulatory, legal, taxation and
insurance requirements, and risk management needs of small business.
24. Write complex documents
BSBWRT401A
This
unit describes the performance outcomes, skills and knowledge required
to plan documents, draft text, prepare final text and produce documents
of some complexity.
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