Certificate IV in Advertising

"It pays to advertise."  How many of you have heard that!  Well it certainly does if you are in the game.  Advertising and Media Professionals are always at the cutting edge of life.  They know what's round the corner and predict trends today that you will only hear about tomorrow.  They work hard and play hard. 

However, in this game, it's not what you know, it's who you know that makes the difference.  Sitting this course at a college is far less likely to give you the opportunity to immerse yourself  into the content via  a community of like minded individuals. 

This is why when you sign up with us you get to be part of a much larger community of people already in the industry. 

Now it pays to advertise.

 

Who is This Course for?

The Certificate IV in Advertising is a practical way to gain knowledge and skills which  lead to a range of entry-level careers in advertising. 

• Media Assistant
• Media Buyer
• Media Planner
• Account Coordinator
• Copywriter

The course outline, core topic and their electives are listed below:

 

If you don't know anything about advertising then this is a great place to get started.  If you already have some knowledge it would be an opportunity to revise the content which is current and relevant to current practices :

1. Schedule advertisements 

(BSBADV404A) CORE
This unit covers preparation and costing of media schedules, booking advertising time/space and placement of advertisements.

2. Profile the market

(BSBMKG401A) CORE
This unit covers segmenting the market, the selection of targeting strategies and tactics, the profiling of a target or target segments and the development of positioning strategies and implementation activities.

3. Analyze consumer behavior for specific markets

(BSBMKG402A) CORE
This unit covers analysis of consumer behavior to enable marketing to be targeted to specific markets and specific needs.

4. Analyze market data

(BSBMKG403A)
This unit covers analysis of market data to assist in targeting marketing activities and drawing up a marketing plan.

5. Forecast market and business needs

(BSBMKG404A)
This unit covers the gathering of market intelligence to forecast market and business needs.

6. Coordinate business resources

(BSBADM409A)
This unit describes the performance outcomes, skills and knowledge required to determine and analyse existing and required resources, their effective application and the accountability for their use.

7. Make a presentation

(BSBCMM401A)
This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.

8. Coordinate implementation of customer service strategies

(BSBCUS401A)
This unit describes the performance outcomes, skills and knowledge required to advise on, carry out and evaluate customer service strategies, including the design of improvement strategies based on feedback.

9. Address customer needs

(BSBCUS402A)
This unit describes the performance outcomes, skills and knowledge required to manage the ongoing relationship with a customer, which includes assisting the customer to articulate their needs, meeting customer needs and managing networks to ensure customer needs are addressed.

10. Report on financial activity

(BSBFIA402A)
This unit describes the performance outcomes, skills and knowledge required to report financial activity for business both in response to client requests and to meet statutory requirements such as the completion of statutory requirement reports.

11. Conduct market research

(BSBMKG408B)
This unit describes the performance outcomes, skills and knowledge required to conduct market research using interview and survey methodologies (not specialist statistical design and analysis) and to report on findings.

12. Promote products and services

(BSBMKG413A)
This unit covers the skills and knowledge required to coordinate and review the promotion of an organisation’s products and services.

13. Undertake marketing activities

(BSBMKG414A)
This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities.

14. Develop product knowledge

(BSBPRO401A)
This unit describes the performance outcomes, skills and knowledge required to develop product knowledge in preparation for the sales process.

15. Establish networks

(BSBREL401A)
This unit describes the performance outcomes, skills and knowledge required to develop and maintain effective work relationships and networks. It covers the relationship building and negotiation skills required by workers within an organisation as well as freelance or contract workers.

16. Build client relationships and business networks

(BSBREL402A)
This unit describes the performance outcomes, skills and knowledge required to establish, maintain and improve client relationships, and to actively participate in networks to support attainment of key business outcomes.

17. Analyze and present research information

(BSBRES401A)
This unit describes the performance outcomes, skills and knowledge required to gather, organise and present workplace information using available systems.

18. Identify risk and apply risk management processes

(BSBRSK401A)
This unit describes the performance outcomes, skills and knowledge required to identify risks and to apply established risk management processes to a subset of an organisation or project’s operations that are within the person’s own work responsibilities and area of operation.

19. Write complex documents

(BSBWRT401A)
This unit describes the performance outcomes, skills and knowledge required to plan documents, draft text, prepare final text and produce documents of some complexity.